Investment Date
May 2011
Sector
Consumer Products
Fund
GCP III
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Big Strike, Inc.

Designs and manufactures casual and career junior lifestyle apparel for women marketed under the Heart Soul, Soulmates, Free to Love, Halo, and Tracy Evans brands


Company Highlights
  • Best-in-class wholesaler to the nation’s top department stores (Kohl’s, JC Penny, Sears)
  • Brands target women 20-35 years old looking for affordable wear-to-work apparel
  • Existing lean and reactive supply chain is capable of reacting quickly to customer or market changes
  • Founded in 1996 and headquartered in Gardena, CA

  Initiatives
  • In 2011, acquired Tracy Evans brand to expand into Separates category
  • In 2011, launched Missy sportswear and dress division
  • Augmented sales, design, and product development team
  • Optimized supply chain to capture cost saving opportunities